The actual quote comes from the movie, Field of Dreams. Don’t you think that is interesting? Put in the hard work. Go for the dream. Press in and do it. They will come, right? They will find you, right?
Well, you have YOUR DREAM. You have “built it.” Now what? Don’t they just line up in droves to buy your amazing product?
WHERE ARE THEY?
WHY DON’T THEY BUY???
Probably one of the most common questions that I hear in my business is along this line….
- You work hard.
- You build your website.
- You set up your mailing list.
- You work your way up on top of Google.
- You get your product ready to go.
- You launch.
- THEN…that devastating silence.
What happened? How do you get things moving? How do you get the word out? How do you let those who are in desperate need for your message HEAR that it is ready for them? And, an even bigger question–how do you do it on a shoestring budget????
When I began my business, I began the whole thing on a shoestring. It is kinda funny. I did not “intend” to begin a business, I intended to begin a ministry. Actually I had no idea that a ministry must be run on business principles and “do business” as well. As I look back, I was thrust into business because every ministry that makes it for the “long-haul” has to be run as a business.
I grew up ministering to others. I even grew up helping my mom in her home business. I knew how business worked, but that is not what I “meant” to do with my message. I wanted to minister to the hearts of those who had no idea how to begin reaching for their dreams in marriage, mothering, mentoring, ministry, homeschooling, home business, and even homemaking. I wanted to be sure to keep my heart pure and my motives in check. If I wanted to be “in business” I would have continued my sewing business. Of course, did I mention that although I did not “intend” to begin a business, I was thrust into business. Yep! And, whoever you are, whatever you are producing, YOU are in business as well.
Marketing and publicity are your life-line. They will be THE KEY to your success.
Soak that in…
And, stick with me. 🙂
Just the word, “Marketing” elicits a wide range of feelings–uncertainty, doubt, overwhelm, exhaustion, insecurity, intimidation and intense fear. Speaking of fear, the idea of marketing brings an onslaught of fears to the surface…
- Fear of failure.
- Fear of success.
- Fear that it will cost a fortune.
- Fear that you will spend so much time on marketing that you can’t balance everything else.
- Fear others will question your motives.
- Fear of doing it wrong.
- Fear that your customers will abandon you the moment you step up your marketing efforts.
Then, there is the word, “Publicity” and all that it invokes in the typical entrepreneur! 🙂
Again, marketing and publicity are your life-line. They will be THE KEY to your success. They are the key to getting your message out there to the masses. They are NOT AN OPTION! They are NOT AN EXTRA! They are essential elements in your business each and every day.
The picture that comes to my mind when I think of ministering today is very, very different than the picture that I had back at the beginning. Today, I think of the story in the Bible of Nehemiah as they were rebuilding the walls. If we are going to minister, we have got to be building a business. And, that includes so much more than just sharing our message. It requires that we learn how to produce products that people are looking for, but that is not all. We cannot merely produce products and NOT keep on marketing and publicizing our business. Likewise, we cannot drop the ball on product creation either. We have to build, plant, harvest, uproot, expand, and do it all again.
And, one other thing that I see differently now–I see that if I am going to reach the hurting, the desperate, the seeking, then I am going to HAVE to use the very best techniques and tools to take my message out there TO THEM. That is the very essence of marketing and publicity!
No, you cannot “build it and they will come.” You know that. But, how will they find it? Through professional marketing and publicity. Yep! There is no other way. Of course, before you shy away from that word, “professional,” and run the other way, please note that professional does not have to mean out of your budget. Rather, the very best marketing and publicity ideas are right there at your fingertips and definitely doable on a shoestring budget!
Yep! You can spend as much or as little as you want on marketing and publicity. And, really good news–the results are not always dependent on how much you spend. In fact, in today’s marketplace, you can market and publicize your business on a shoestring and get right out there with the big dogs. In fact, many of the big dogs are beginning to try their hand at some of the very things that really work best for those of you in the trenches. Why? Because it is working and working the very best with our reluctant, resistant markets today.
Speaking of reluctant, resistant markets, today business OR ministry cannot be run the same way that it was run 5-10 years ago.
Marketing has shifted. It has caught the online business newbies off-guard AND it has caught those old-timers, resistant to growth and change COMPLETELY off-guard. Well, you have probably noticed the shifts. And, unless your head is in the sand, you have heard the uproar.
Plain and simple, marketing DOES shift. You have to be on the cutting edge. At minimum, you MUST connect and learn from those who understand marketing trends and how to respond all along the way.
So, marketing has shifted again and not really the way that some would have you think. It is not something completely new. Those who have an eye for marketing shifts KNOW what happened and could have predicted it long ago. The problem is that the internet is no longer mesmerizing the public. The internet has become as every-day as the corner store. Today, marketing has shifted back around to demanding that we bring some of those timeless marketing tools into the 21st Century. If we want to be on the cutting edge, we have to get back to the old, tried and true paths that are essential to building a profitable and very successful business. BUT at the same time we can’t get stuck there, we have to embrace and implement the fresh new ideas that are just perfect for our particular product and service. All along the way, we cannot get stuck. We have to stay on the move. We have to keep our “finger on the pulse” of our customers and prospects.
We have so much at our fingertips. Today, we have access to the same tools and techniques that the big dogs have. Of course, if you will notice, they have some limitations that we don’t have. We are all on common ground. The internet has busted the “ivory towers.” Desktop publishing has opened up the doors that were shut to all but a few “golden children” just a few years ago. Everything has shifted, but the good news is that YOU can build your business and ministry on a shoestring budget and take it out there to those who are crying out for your ideas, answers, hope, and encouragement.
YOU have the edge!
The very best marketing and publicity ideas are truly just a matter of using what you have got in your hand already–your heartbeat, your brain, your mouth, and your message. All you need after that is a plan of action to get out there and reach those who are needing what you have to offer. That is where I come in….
Take the mystery out of marketing and publicity and create your own action plan as you join me for a one-day marketing and publicity bootcamp. Here are the details:
- Saturday, April 18, 2020
- 9AM-3PM CT
Marketing and Publicity on a Shoestring
- Predicting, Detecting, and Navigating the Marketing Shifts
- Finding and Connecting with YOUR Tribe
- Making Time for Marketing and Publicity
- Dealing with Your Own Personal Objections, Fears, and Misconceptions
- Reaching Your Customer WHERE THEY ARE
Bridging the Old, Tried, and True Marketing Tools with the NEW to Establish a Rock-Solid Marketing and Publicity Plan that Works for YOU!
- Overcoming Customer Resistance and Reluctance
- Creating Customer Loyalty for the Long-haul
- Discovering Marketing and Publicity NO-NO’s
Building a Site that Sells
- Staying Connected with Your Customers and Prospects
- Shoestring Ideas with Ultimate Results!
- Learn Why They Don’t Buy and Break Buying Barriers
- Publicize Like a Professional
- Partnering Up
- Balancing It All While You Build Your Business
Staying on the Cutting Edge and STILL LIVING!
- Becoming a Marketing Giant…on a Shoestring!
Take the mystery out of marketing and publicity. Join me and let’s find YOUR STYLE of marketing. Let’s look at those good old marketing ideas that always work while we peek into the new, cutting edge marketing ideas that you have got to try TODAY! No more trying to do this all alone. No more trying to “copy” what others are doing. Let’s get moving beyond the idea to how to make it work for you, your product, and your ministry. You will leave this session KNOWING how to market your business on a shoestring and KNOWING how to be your own publicist. One packed session! Join me today….
Want more personalized help? Sure!
This is where you get extra value!
We have a crazy offer to add-on personal coaching with me.
- In personal coaching, YOU pick what we work on.
- Bring your list of questions and we hit them.
- You can ask anything me anything.
- You have a personal coach to work through the real hindrances and obstacles that are holding you back.
Whether it is technical, spiritual, mindset, relational, or practical implementation, nothing is off limits!
Grab one month or even subscribe to monthly coaching at tremendous savings.
- Invest in YOU!
- Invest in YOUR YEAR!
- Invest in YOUR Business or Ministry!
- Invest in YOUR dream!
- Invest In YOUR calling, life purpose and destiny!
Grab the set NOW for our crazy price! Add on coaching.
PLUS! When you do, you can also join our strategy sessions and pop-ups throughout the year that follow up and continue to hold everyone accountable.
Schedule Any of Our Personal Coaching Options
AND This Set Is Included!